A guide on how to get advanced analytics data from your site
Analytics
Follow the instructions below carefully. Be sure to click Show advanced options, then turn on the switch for Create a Universal Analytics property, as shown below. If you don't do this, you will create a Google Analytics 4 property instead.
If you already have an Analytics account, skip to Step 2: Create a property unless you want to create a separate Google Analytics account for this website.
Example: Visitor comes to your website on a Tuesday in their time zone, but it's Monday in your time zone: The visit is recorded as having occurred on Monday.
a) Both a Google Analytics 4 property and a Universal Analytics property.
This option sets up a parallel Google Analytics 4 property that collects data alongside your Universal Analytics property. Once you add the tag for the Google Analytics 4 property to your site, data will be sent to both properties. You can switch back and forth between properties using the property selector or Admin screen.
It also establishes a connection between the two properties which allows you to migrate configuration settings from your Universal Analytics property to your Google Analytics 4 property later on.
How to identify each property: If you named your property "Example" in step 2, your Universal Analytics property will be named "Example (UA-1234567)" and your Google Analytics 4 property will be named "Example - GA4 (98765432)".
b) Only a Universal Analytics property. Choose this option if you only want a Universal Analytics property.
How to identify each property: If you named your property "Example" in step 2, your Universal Analytics property will be named "Example (UA-1234567)" and your Google Analytics 4 property will be named "Example - GA4 (98765432)".
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Google Analytics is a web analytics tool that helps you analyze and track your site's performance. The tool provides data on how visitors are interacting with your site, how much traffic is flowing in, and more.
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