A newsletter is a great way to keep your audience. After getting the initial signup, the goal is making those signups convert and keep coming back.
Newsletter is a great way to keep your audience engaged. After getting the initial signup, the goal is making those signups convert and keep coming back to your product because of your continuous value.
When a recipient sees an email, what makes them choose to open/ignore the email is the subject line.
Segmenting your audience
A way to make your newsletter content relevant is by segmenting your audience based on:
For example, the most common types of websites built on Typedream are Landing Page and Personal Portfolio.
Sending an email newsletter about "The Essential Sections of a High Converting Landing Page" might not be relevant to those who use Typedream for their personal portfolios.
Use the recipient's name
To add a personal touch, use the recipient's name in the subject line or the opener (but not both).
Similar to email hook, we need to make sure we relay our message and ensure they see what you want them to do right away.
Contents below the fold (the part that requires scrolling) are only viewed by around 30% of recipients.
Many people check their email on a mobile. So, it is important to ensure your content is responsive on any device.
Email tools provide the following features to handle this:
Best for marketing automation
Most intuitive tool
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Great e-commerce automations
Pay as you go users
Great e-commerce CRM features
Good transactional service
Grow your list organically. Always avoid:
Using a double opt-in confirms a recipient's genuine interest in your emails to keep your engagement and delivery rates high.
You can do this by sending them a welcome email that requires action: a button/link. Once they've completed this action, they are on your mailing list.
Start tracking these basic metrics and act quickly to remedy the problem (by following the Best Practices)
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