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Grow your Audience via Email Marketing

Sep 16, 2021





Newsletter is a great way to keep your audience engaged. After getting the initial signup, the goal is making those signups convert and keep coming back to your product because of your continuous value.










Best Practices

Create a good email hook (subject line)





When a recipient sees an email, what makes them choose to open/ignore the email is the subject line.



  • 5-second test: This test assumes that your recipient will only see your email for 5 seconds. So, make sure your subject line explains the content of the email. ❌ Typedream August Update ✅ Analytics by Typedream

  • Subject lines that tell instead of sell



Stay Relevant and Personal





Segmenting your audience

A way to make your newsletter content relevant is by segmenting your audience based on:

  • Traits (who they are): gender, location, type of device they use, etc.

  • Behavior (how they use your app): when they signed up, what pages they spend time on, what features they use, etc.



For example, the most common types of websites built on Typedream are Landing Page and Personal Portfolio.



Sending an email newsletter about "The Essential Sections of a High Converting Landing Page" might not be relevant to those who use Typedream for their personal portfolios.



Use the recipient's name

To add a personal touch, use the recipient's name in the subject line or the opener (but not both).



Place the main message and call-to-action above the "fold"





Similar to email hook, we need to make sure we relay our message and ensure they see what you want them to do right away.



Contents below the fold (the part that requires scrolling) are only viewed by around 30% of recipients.

Make your emails responsive





Many people check their email on a mobile. So, it is important to ensure your content is responsive on any device.



Email tools provide the following features to handle this:

  • Preview: allows you to preview how your email will look like across different screen sizes

  • Test mail: allows you to send a test mail before publishing your email to your contacts








Choose the tool that's right for you



Use Case

Tool

Free Plan

Paid Plans

Best for marketing automation

No

From $15/mo

Most intuitive tool

Yes

From $15/mo

Great value for money

Yes

From $25/mo

Best range of advanced features

No

From $15/mo

Most generous freemium plan

Yes

From $9.99/mo

Great e-commerce automations

Yes

From $16/mo

Pay as you go users

Yes

From $10/mo

Great e-commerce CRM features

No

From $19/mo

Good transactional service

Yes

From $9.65/mo








Avoid Spam Filters

Build your own email list

Grow your list organically. Always avoid:

  • Purchasing an email list from a third party

  • Using a shared email list with a partner



Provide a double opt-in





Using a double opt-in confirms a recipient's genuine interest in your emails to keep your engagement and delivery rates high.



You can do this by sending them a welcome email that requires action: a button/link. Once they've completed this action, they are on your mailing list.



Regularly clean up your email list

  • Remove role accounts: @support, @info, etc. as these emails do not represent individuals, and, as a result, are not checked or read very often.

  • Remove bounced and invalid emails.

  • Remove unengaged recipients: some recipients might not open your email in a few months and not bother to unsubscribe. To increase your engagement, remove them.



Monitor your email engagement metrics and keep improving





Start tracking these basic metrics and act quickly to remedy the problem (by following the Best Practices)

  • Spam reports

  • Open rates

  • Click through rates

  • Delivery rates




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