Early-Stage Companies Should Consider Marketing By Building In Public

Without a defined target audience yet, paid marketing is best avoided. It can be too costly.

And with simpler products, product-led growth is likely out of the question as well.

Then what? #BuildinPublic it is! ✨

What is #BuildinPublic? 🙋‍♀️

Building in public means you as a founder share your business journey, the good, the bad, and what you learned from that. This way you can build your company's brand awareness — and, by extension, awareness of what you're offering.

Why #BuildinPublic? 💁‍♀️

It helps create a connection with your potential customers and helps you sell the benefits of your product or service. It's a way to let people know who you are & what you do, what you're good at, what you experience and what insights you can offer.

It can also help you improve your product. When consumers feel connected to your company, they're more likely to support what you're building. These consumers are people that you'll find as you share your journey. 😉

With this, you can ensure people that you're company is building the most valuable product or service. 💪

You can continue to gather their input until you have a market ready product with an already engaged customer base.

How to #BuildinPublic? 🙆‍♀️

The most important factor is consistency!

You need to show up every day & treat your socials as a journal or conversation. That's why it's also crucial to know how you want to present your company to the audience & what topics might interest them.

Another option is to initiate direct engagement on social media 🤳

While communicating with followers is vital for community building, interacting with influential organizations or high-profile businesspeople in your field is also a great initial strategy.

Engaging with relatable posts, re-sharing their content or inviting them into conversations are all aspects of building in public. Keeping up with established entities also helps startups determine what shared content attracts the most customers. 🙌

You can’t just market your products or services and expect people to immediately care. You need to give a reason. Using this approach will lure an audience that wants to know who the business is and what it's creating. With success, the audience will become engaged customers. 💖

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