Smarter. Brighter. Mightier.

Our most powerful chip in Apple Watch ever. A magical new way to use your Apple Watch without touching the screen. A display that’s twice as bright. And now you can choose a watch case and band combination that’s carbon neutral.

2x brighter display

A brilliant breakthrough.

The advanced display system in Series 9 boosts the maximum brightness up to 2000 nits — double Series 8 — so it’s easier to read in full sun. It’s also better in low‑light situations, like a movie theater, because it dims to just 1 nit.

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