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Search engine optimization (SEO) is the practice of optimizing your website and its content to rank higher in search engine results pages (SERPs). The higher your website ranks in the SERPs, the more likely it is to be seen by potential customers, which can lead to increased traffic, leads, and sales. Here is a brief introduction to the basics of SEO.

SEO 101: Understanding the Basics of Search Engine Optimization

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Search engine optimization (SEO) is the practice of optimizing your website and its content to rank higher in search engine results pages (SERPs). The higher your website ranks in the SERPs, the more likely it is to be seen by potential customers, which can lead to increased traffic, leads, and sales….

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    style="display:none;visibility:hidden"></iframe></noscript>



<script>
  window.onload = () => {

    // ==== Update current query parameters to include `source` ====
    // Rewardful uses `via`, this isn't tracked in Plausible

    let params = new URL(document.location).searchParams;

    // ==== Update current query parameters to include `source` ====
    // Rewardful uses `via`, this isn't tracked in Plausible
    
    let newParams = new URL(document.location);
        let viaFound = false;
        let sourceFound = false;
        params.forEach((value, key) => {
          if (key === "via") {
            viaFound = true;
            newParams.searchParams.set("source", `via-${value}`);
          }
          if (key === "source") {
            sourceFound = true;
          }
        });
        if (viaFound && !sourceFound) {
          window.location = newParams.href;
        }

        // ==== Update utm_source for links that contains build TYPEDREAM_HREF ====
    // Get all links that contains build TYPEDREAM_HREF
    const TYPEDREAM_HREF = "typedream.com";
    const BUILD_TYPEDREAM_HREF = "build.typedream.com";
    Array.from(
      document.querySelectorAll(`[href*='${TYPEDREAM_HREF}']`)
    ).forEach((e) => {
      var href = e.getAttribute("href");
      var url = new URL(href);
      var urlParams = new URL(href).searchParams;
      params.forEach((value, key) => {
        // for PH, if there is ref=xxx change it to utm_source=xxx
        urlParams.set(key === 'ref' ? 'utm_source' : key, value);
      });
      url.search = urlParams;
      e.href = url.toString();

      // track conversion
      // if (e.href.includes(BUILD_TYPEDREAM_HREF)) {
      //  e.addEventListener('click', function() {gtag_report_conversion(e.href)})
      // }
    });

   Array.from(document.querySelectorAll(`[href^='/']`)).forEach((e) => {
      var href = e.getAttribute("href");
      href = `${window.location.protocol}//${window.location.host}${href}`;
      var url = new URL(href);
      var urlParams = new URL(href).searchParams;
      params.forEach((value, key) => {
        // for PH, if there is ref=xxx change it to utm_source=xxx
        urlParams.set(key === 'ref' ? 'utm_source' : key, value);
      });
      url.search = urlParams;
      e.href = url.toString();
    });


    // Make sticky table of contents
    var sibling = document.getElementById("sticky-sibling")
    if (sibling && sibling.nextSibling) {
      var toc = sibling.nextSibling
      toc.style.backgroundColor = 'red';
    }
  };

</script>





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</script>




<script>
  const searchClient = algoliasearch(
        "SMJ4AJCZFI",
        "bdf124d4eb5f98cc467769a011fba85a"
      );

      const search = instantsearch({
        indexName: "help_typedream",
        searchClient
      });

      setTimeout(() => {
        search.addWidgets([
          instantsearch.widgets.searchBox({
            container: "#searchbox",
            searchAsYouType: false,
            placeholder: "Search for articles"
          }),
          instantsearch.widgets.hits({
            container: "#hits",
            templates: {
              item(hit, { html, components }) {
                return html`
                  <a
                    class="search-hit-row-link"
                    href=${hit.link}
                    target="_blank"
                  >
                    <div class="search-hit-row">
                      <h2>
                        ${components.Highlight({ attribute: "name", hit })}
                      </h2>
                      <p>${hit.description}</p>
                    </div>
                  </a>
                `;
              },
              empty(results, { html }) {
                return html`<div class="search-empty ais-InfiniteHits-item">
                  No results for <q>${results.query}</q>
                </div>`;
              },
              showMoreText(data, { html }) {
                return html`<span class="search-showmore">Show more</span>`;
              }
            }
          })
        ]);

        // Conditionally display the hits widget only when a search query is entered
        search.on("render", () => {
          const hitsContainer = document.querySelector("#hits");
          if (search.helper.state.query === "") {
            hitsContainer.style.display = "none";
          } else {
            hitsContainer.style.display = "block";
          }
        });

        search.start();
      }, 500);
</script>

SEO 101: Understanding the Basics of Search Engine Optimization

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