A CREATOR PLAYBOOK
How to become like Sam Parr
5 min read
In the vast realm of fitness influencers on social media, one name stands out prominently - Chloe Ting. At only 37 years old, Chloe has achieved what many can only dream of. Making over $1 million a year from her YouTube channel, Chloe is a global fitness sensation, empowering millions with her free workout programs. Her most popular creation, the Two Week Shred Challenge, went viral on TikTok and YouTube during the pandemic, propelling her to unprecedented fame. But how did Chloe Ting rise to this level of success, and what can we do to follow in her footsteps?
1. Identify your passions and find a niche.
Start by identifying your passion and the niche you want to focus on. Chloe Ting’s success stemmed from her love for fitness and her desire to share her fitness journey. Ask yourself: what are you truly passionate about? How can you align that passion with a specific niche?
2. Build a landing page to establish a reputable online presence.
Create a compelling and consistent online presence to attract and engage your audience. Start by building a personal website or landing page where you can showcase your content, share your story, and offer value to your visitors. Ensure that your branding, colors, and design elements are coherent across all your online platforms.
3. Start a newsletter
As Chloe Ting’s primary platform, YouTube played a crucial role in her rise to fame. Launch your own YouTube channel and produce high-quality, informative, and entertaining content. Consistency is key, so establish a posting schedule and stick to it. Leverage search engine optimization (SEO) techniques to make your videos more discoverable.
4. Branch out to other social media platforms
Extend your reach by embracing social media platforms. Promote your YouTube videos, blog posts, or other content across various social channels like Instagram, TikTok, Facebook, Twitter, and your link in bio. Engage with your audience, respond to comments, and participate in relevant communities to foster a sense of community around your content.
5. Launch a paid subscription service to monetize your audience
Once you have built a loyal and engaged audience, you can monetize them by offering them more value through a paid subscription service. Sam Parr launched Trends in 2020, a paid subscription service that offered access to exclusive reports, insights, and community on emerging business opportunities.
6. Get acquired lol
If you have built a successful media company that has a large and loyal audience, you may attract the attention of bigger players who want to acquire you. Sam Parr sold The Hustle to HubSpot in 2021 after receiving an offer he couldn’t refuse. He saw the acquisition as a win-win situation for both parties, as HubSpot could benefit from The Hustle’s content and audience, while The Hustle could benefit from HubSpot’s resources and expertise.
Sam Parr is an inspiring example of how anyone can achieve success in media and content creation with hard work, persistence, and creativity. He turned his passion for business into a media empire that reached millions of people and generated millions of dollars.
Sam Parr’s story teaches us some valuable lessons about media and content creation, such as how to identify your passions and find a niche, how to build a reputable online presence, how to start a newsletter and grow it with social media and collaboration, how to create a podcast from your best-performing content, how to launch a paid subscription service to monetize your audience, and how to sell your media company to a bigger player.
If you want to learn more from Sam Parr or follow his latest ventures, you can check out his Twitter account @thesamparr or his podcast My First Million.
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