DIGITAL PRODUCTS GUIDE

How to sell digital products

Selling digital products doesn't have to be a daunting task, but it does take some strategic planning.

You see creators becoming entrepreneurs via platforms like X, Instagram, and TikTok to make tens of thousands of dollars selling Notion templates, courses, and more. But this success isn't by chance—many creators fall into the pitfalls of not understanding what people want and need and end up feeling unfulfilled and discouraged when their audience isn't buying their digital products.

In this guide, you'll get the step-by-step process to successfully sell your digital products. With the right strategies, you'll be on your way to a successful digital products empire.

Let's get started!

1. Figure out what you want to offer

x.com/iampascio

You’ll want to pick a niche where you can share value with the people in this niche. A couple of things you can ask yourself:

  1. What are you skilled/knowledgable at or an expert of?
  2. What are you interested about? What’s something you can talk about every day?
  3. Look for existing competitors: seeing competitors is a good sign, that means there’s interest in your niche.

A couple of great niches for 2023 include:

Here are a few examples:

2. Create your brand identity

Building a brand starts with having a mission or purpose. What do you stand for? This helps in keeping consistent branding across your socials, online presence, and content.

instagram.com/tomnoske

People no longer buy your products for their value, but also to support you. So it needs to be clear what and who they're supporting.

A brand is also like a promise that everything you make will have a similar value/content/feel. Like Apple, you know that whenever they release something new, it's gonna look and feel great, intuitive, and innovative. It's a promise. Like Kurzgesagts videos, you know when they publish a new video it's going to show you something really cool, you'll learn a lot but not get overwhelmed, and you'll absolutely enjoy the video. It's a promise.

But those are all something you will learn and develop along the way.

For now, there are a couple of things you can start with:

  1. Create a name and choose your visuals - this includes your logo/profile picture, colors, and feel
  2. Define a tone for all your content: is it friendly, is it motivating?

Here are a few examples:

3. Start sharing valuable content

Growing an audience from scratch is one of the most challenging parts of this journey, but it's also the most crucial and exciting part.

The key tip here is to share "valuable" content. Valuable can mean a lot of things, it could be:

Here are a few examples:

4. Make your freebie

A free product is a great way to test things out. Don't build a paid product immediately, you'll need to learn from your audience to know what they truly need.

Starting a free product helps you share free value and get feedback from it. Key tips on your free product:

Here are a few great free products:

You can start listing your freebie quickly on Typedream. All you need to do is create an account and click on "Add Products" on your dashboard to get started and you should be good to go in less than 10 minutes.

Here's a quick guide on how it's done: How to sell digital products on Typedream →

Sell your Freebies & Digital Products on Typedream

Start selling your templates, courses, Figma files, presets, ebooks, and more.

5. Share your freebie and grow your audience

At this point, you've started making content, and you've got your free product. It's time to grow your audience.

A few steps that will help you succeed in this step:

  1. Look back into your competitors, what works best for them? Understand how their content helps your audience.
  2. What other things does your audience want to know? You can find this by looking at the comments from an established account’s posts within your niche.
  3. Start sharing valuable content on social media, don’t forget to engage, build connections, and make friends
  4. Share your free product with your audience
  5. Stay consistent

Sharing your free product with your audience is a great value add for them to follow you.

Here's how those creators plug their freebies and went viral:

6. Send emails

Email is one of the best ways to communicate directly with your audience. Sure you can post on social media, but your posts are never delivered to your audience's "inbox". It might get buried by other posts, or it might not even show up on their feed based on the algorithm.

Sending an email is a sure way to communicate with your audience. Of course, this also means that you need to make sure your email deserves their attention.

Here are a few steps to get started:

Let's see a few examples of emails sent by creators:

You can (soon) start sending your email quickly on Typedream. All you need to do is to join our waitlist and we'll onboard you on a rolling basis.

Send your Email on Typedream

Announce new products or offer deals to your email list.

7. Build a compelling paid product

Using the feedback from your free product customers as well as your audience from your socials and content, you could start creating a great paid product.

A couple of great ideas you can try:

Here are a few examples of paid products made by the creators above:

One of the easiest ways to start selling your digital product is using Typedream. In fact, Alex here uses Typedream to sell his Growth OS.

You can check it out here: Alex Colhoun - The Growth

8. Construct a product landing page

Building a landing page for your paid product is very important because this is what your customers will see first to decide whether or not they think your product will be valuable for them and worth paying for.

Unlike your free product, customers now want to know what they’re getting and if it’s worth their money.

Here are a few important sections you need on your landing page:

Having these sections would help your new customers understand the value and help them decide on buying your product.

Of course, there are other sections that you'll need, but if you build your landing page on Typedream, you should get a lot of templates already built with all of the best practices in mind!

Let's see some examples of well-designed landing pages:

PS: They're all built on Typedream!

Just like these creators, you can start building your landing page today on Typedream. It's easy and intuitive, and most people find it one of the fastest website builders that lets them build their page and launch quickly.

Build your Landing Page on Typedream

Easy to use and stunning results, with no code and no design skills required and 100+ templates ready to use.

9. Drive traffic to your product page

Now that you've created your paid product and a landing page for it, it is time to funnel traffic to that landing page.

Here's what you can do:

Take a look at these examples:

10. Use automations to simplify your workflow

Start manually first. Do things like sending emails to your existing customers about new products, or upselling your paid product to newsletter subscribers after their first issue.

Once you get the hang of it, use automation to automate the process. One example is email automation.

11. Test and iterate based on data

Check the analytics on your product page. Ask yourself:

Then, revise the copy. Imagine a user coming to your product page after viewing your content. Does your product page show a clear value prop about your product? Is it straightforward and easy to understand?

Make sure to also use ubersuggest or other SEO tools to check if the SEO for your product page is optimal and if your page is indexed by Google.

Rinse and repeat. Get in the habit of continuously improving your product page based on feedback from your analytics data.

Check your site analytics in Typedream

See metrics that matter, easily add SEO, and integrate additional tools like Hotjar heatmaps with code injection.

Oh and one more thing

Know that selling digital product is a journey. It’s about being creative, having a plan, and not giving up. Focus on what you’re good at, make a strong brand, and share your work. Connect with your audience and use smart marketing. Remember to look in the rearview mirror and ask yourself: “What worked? What didn’t seem to be sticking with my audience?” Then, adjust and adapt your approach. So, jump in with both feet and sell those digital products with confidence. You got this.

Further reading 👀

Check out creator guides from these awesome creators

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